Shanghai Zhongshan Park Hotel
Our design of the hotel is aimed at the young and middle-end consumer groups who pursue quality and artistic sense. Integrating art and design into the hotel space, it is expected to attract high-end business guests, young tourists and design enthusiasts to meet the diverse and personalized needs of consumers who value unique experiences.
R is the initial letter of “Renaissance” and uses a simple Chinese style idea. Taking simplicity as the basic element, seeking change in unity, bold innovation in order, diversification and personalization rely on simple element symbols for interpretation, and express the rich brand connotation.
The brown tones are embellished with gold, embodying “high-end” through simple and bright colors and low-key, emphasizing a style and sense of quality, while also enriching the brand image, making the overall image younger and more personalized.